MKT 500 Week 3 Discussion Question - Strayer


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"Targeting Segments and Brand Positioning Statements"  Please respond to the following:
•           From first e-Activity, break down the segmentation variables used for Baby Boomers versus Gen Nester. Compare the major differences and recommend one (1) new and unique variable for each segment. Provide a rationale for your response.
•           From the case study and the second e-Activity, appraise two to three (2-3) points of differentiation (POD) benefits of a product with which you are familiar, and focus on the capacity of each benefit to illustrate a meaningful difference from its competing products. Specify the key aspects of the product’s associated marketing that led you to select your chosen product attributes as POD benefits. Provide a rationale for your response.



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